The articles listed are published and copyrighted @Laurie Lee Dovey, All Rights Reserved
Geo-Conquesting the Competition
Maybe the ultimate in targeted advertising, geofencing can help you poach customers right off your competitors’ front door. Tactical Retailer


AI’s Invaluable Benefits for Firearm Ranges and Retailers
Step into the future. Maximize your time. Bolster your marketing and messaging. Create content, written and video, for pennies. Increase your staff’s time and output. Step into the world of Artificial Intelligence (AI). NSSF.org
Focus on FABs to Increase Sales
Features and benefits sell products — the trick is, you have to communicate them properly. Tactical Retailer


How Peterson Outdoors Ministries Empowers Veterans and Families Through the Outdoors
Gun owners across the country are making a difference, not just through responsible firearm ownership, but by giving back to their communities in impactful ways. Gun Owners Care, NSSF.org
What Women Want
You can increase sales by focusing on women and the big picture. Hunting Retailer


Giveaways Still Work
Everyone loves free stuff, but if you’re going to do a giveaway, don’t waste the effort: Here’s how to do it right and achieve your goals. Hunting Retailer
Amateur Trapshooting Association Success with First Shots
A Call to Action for Shooting Facilities. NSSF.org


Is Email Still a Thing?
Email marketing is definitely still effective — if you do it correctly and intentionally. Hunting Retailer
Adaptive Equipment for Wheelin’ Turkey Hunters
Learn from Peterson Outdoor Ministries about equipment that gets folks with physical challenges into the turkey woods. Wheelin’ Sportsmen


Time to Reload Your Digital Marketing Strategy
Digital marketing is a pivotal aspect of business promotion that allows for dynamic messaging, tracking the effectiveness of the tools used and garnering important data on customers’ interests, desires and interactions with your marketing efforts. NSSF.org



